A legal battle that began in 2020 has culminated in a significant financial blow to Amazon, with the Delhi High Court ordering the tech giant to pay $39 million (₹340 crore) to Lifestyle Equities for trademark infringement. The ruling underscores the court’s stance on protecting intellectual property rights, particularly concerning the Beverly Hills Polo Club brand.
Lifestyle Equities had accused Amazon Technologies and others of unlawfully using a mark deceptively similar to its Beverly Hills Polo Club logo on apparel and other products. The dispute centered on Amazon’s in-house “Symbol” brand, which was allegedly selling items bearing the infringing design. Additionally, Cloudtail India—a major seller on Amazon’s Indian marketplace—was also implicated in distributing the disputed products.
An interim injunction was issued in October 2020, barring Amazon and its associates from using the contested logo. Despite this, Amazon Technologies did not participate in the proceedings and was ultimately subjected to an ex-parte ruling.
Cloudtail later acknowledged its involvement, admitting to selling infringing products from 2015 to July 2020, generating revenue of nearly ₹24 lakh with a profit margin of 20%. While Cloudtail argued that Amazon should not be held liable—pointing to a brand license agreement placing responsibility on sellers—the court rejected this stance, affirming Lifestyle’s right to seek damages from both parties.
The court ultimately awarded Lifestyle Equities ₹4.78 lakh in damages from Cloudtail and the much larger $39 million sum from Amazon, marking a decisive victory for the brand in its fight against trademark infringement.