Bajaj Consumer Care Limited (BCCL), a key player in the FMCG sector and part of the Bajaj Group, is set to strengthen its presence in the personal care market with the full acquisition of Vishal Personal Care Private Limited. The move aligns with BCCL’s strategy to tap into the rising demand for natural and Ayurvedic beauty products in India.
The acquisition, structured in two phases, will first see BCCL securing a 49% stake, followed by a time-bound purchase of the remaining 51%, subject to customary closing conditions. Vishal Personal Care, known for its ‘Banjara’s’ brand of skin and hair care products, was previously backed by private equity firm Peepul Capital.
A legal advisory team provided comprehensive support throughout the transaction, including due diligence, deal structuring, and negotiations. This acquisition marks a significant step in BCCL’s expansion strategy, reinforcing its position in the evolving consumer goods landscape.