The Delhi High Court has directed restaurant chain Veer Ji Malai Chaap to ensure that all promotional videos allegedly depicting Zippy Edible Products Private Limited’s manufacturing facility as its own are removed from online platforms, while also laying down a mechanism for intervention by Meta if any such content remains accessible.
The order was passed by Justice Jyoti Singh while hearing a commercial dispute initiated by Zippy, which alleged that the restaurant chain had misrepresented its Rudrapur-based manufacturing unit, machinery and production operations in promotional material circulated online.
During the proceedings, counsel representing Veer Ji Malai Chaap informed the Court that the disputed videos had already been taken down. Zippy, however, maintained that two videos were still available online.
Taking note of the submissions from both sides, the Court accepted the restaurant’s statement but directed that if any of the disputed videos were still live, they must be removed within 24 hours.
The Court further ordered that if the restaurant and its stakeholders fail to comply, Zippy would be at liberty to notify Meta Platforms. Upon receiving such intimation, the platform has been directed to disable access to the videos within 36 hours. Compliance affidavits are to be filed within four weeks by the concerned parties, including Meta, wherever applicable.
The dispute stems from Zippy’s claim that it had supplied products to Veer Ji Malai Chaap during 2025 and had permitted representatives of the restaurant chain to record footage inside its Rudrapur factory solely for limited promotional purposes and under specific conditions.
According to Zippy, the promotional campaign later created the impression that the manufacturing facility, production infrastructure and processes featured in the videos belonged to Veer Ji Malai Chaap. One of the videos reportedly featured actor Vindu Dara Singh as the restaurant chain’s brand ambassador.
Zippy contended that although the business relationship between the two companies ended in November 2025, the restaurant chain continued using the videos and related online content to promote its products, allegedly suggesting that they were manufactured at Zippy’s facility.
The company has accused Veer Ji Malai Chaap of passing off, misrepresentation, unfair competition, dilution of goodwill and unauthorised disclosure of confidential information and trade secrets. It argued that filming inside its production unit exposed proprietary manufacturing processes and that the continued circulation of the promotional material could mislead consumers while affecting Zippy’s commercial reputation.
The matter remains pending before the Delhi High Court, with responses from the restaurant chain and other stakeholders awaited.
